4 Ways Museums Can Successfully Leverage Digital Content and Channels during Coronavirus
While these indefinite closures are presenting challenges, museum professionals have acted rapidly and creatively to keep their audiences engaged remotely.
In the age of coronavirus (COVID-19), museums are facing unprecedented difficulties and uncertainty. In the past weeks, three-quarters of museums have shut down, starting with behemoths like the Metropolitan Museum of Art, Museum of Fine Arts Boston, and the Smithsonian’s museums.
Museums have mobilized the use of two new hashtags, #MuseumFromHome and #MuseumMomentofZen, both of which strive to engage the public using social channels. The National Gallery of Art, Museum of Modern Art, Frick Collection, Getty Museum, and museums of all kinds have harnessed #MuseumFromHome on Twitter and Instagram to share collections, video gallery tours, and other educational and entertaining content.
#MuseumMomentofZen serves a similar purpose: to offer audiences peace and calm, if only for a brief moment. Through this movement, museums like the Rockwell Museum and Chicago History Museum have been offering up images of calming artworks to provide brief respite to their frazzled audiences who are now inundated with perilous news on their social media feeds.